Whenever you bond with anything or use it a lot, you start to like it. I love my bed; I sleep in it every day and it provides me Tempur-Pedic comfort.
As far as a spot in my heart for it, zip. It's not a living thing, and my Tamagotchis and I, too, are only about as close as a non-living thing can be to a living human. I think of them like an online friend that I've never met before, Serrafina_Pekkala or Hershey_Princess or something, except more like friends between a pet and a human. They are too unrealistic for any further explanation, but I don't want them to get any more realistic. I prefer something with a real life, although Tamagotchis are still very fun and addictive. The toy itself, I like a bit more. Not a lot, just a bit. Only for the fact that it's like a console and brings back some good nostalgia (I know, oxymoron) because it has the capability of resetting, starting over with a new Tama on the same console. That's the main thing that makes it so unreal. When I got my new dog, I couldn't bear keeping my old dog's bed. It's in a safe spot, but there always needs to be a clean slate.