Well, it looks cool because it has touch-screen. But it definitely doesn't have a good quality...I have a friend who has one of those and it does touch screen but it's not really kakeibo at all, it's just virtual pet by touching the screen. IT's not tamagotchi, you can change it into frogs, hamsters, and puppies too. So I guess it's rip off because on the package it has tamagotchi characters...! By the way I have seen a lot of fakes before, from a store I go to sometimes. If you have questions just PM me!