It really depends on the type of game that you enjoy playing. I think if you consider yourself to enjoy the "simpler things in life", you'll definitely enjoy this game. There's also a lot of goofy and cute dialogue that can brighten your day.
If you have a lot of creativity, you can build your town to how you see fit. You can choose where different stores and different projects go, as well as the layout of your own home. There are also many objects that you can purchase, or even find.
From a price point, it's considerably cheaper than a lot of games. There's a lot of replay value, and different events that happen on specific days of the year. There are many different things to do everyday, and many changes can occur within a week!
What I really like about this game is that there is so much to explore. You have the option of completing a museum and filling it with many bugs, fish, fossils, and even famous portraits.