Wow there are so many things I could say right now. -.-
Excusing the fact that I believe Apple accessories usually are very pricey, $50 is quite a lot to spend on just the body when the actual phone is what will be completing this product (and that's a reduced price, list price is $59.99).
But that isn't what annoys me most. Not comparing this product to Tamagotchi itself, but one of the reasons that Bandai America didn't want to sell a color screen Tamagotchi is that they viewed the price for the toy to be around $60, which they thought was "too high" (although their Tama-Go and figures total costs exceeded this amount anyway).
So not only do they drop the Tamagotchi brand because their overpriced, oversized Tama-Go bombed, but they release a new product for $60 that requires an expensive smartphone to operate when two years ago they could have released the Tamagotchi+Color in America. It's just obscene.